We’re proud to share an important update: Alberta Wilbert Sales Ltd. is now Waterstone Underground Solutions.
This change reflects how our business has grown and how we support our customers today. While our name and visual identity have evolved, our foundation remains unchanged – the same people, the same commitment to quality, and the same focus on long-term relationships.
For decades, our reputation has been built on trust. Trust earned through dependable service, consistent craftsmanship, and strong relationships with contractors, designers, engineers, municipalities, First Nations, developers, and homeowners across Western Canada. The decision to rebrand was not made lightly. It was driven by growth, clarity, and a desire to ensure our name accurately reflects the role we play in increasingly complex underground projects.
As our capabilities expanded, our work became more consultative and solutions focused. We found ourselves supporting customers not just with products, but with expertise, technical guidance, and long-term support. Waterstone Underground Solutions reflects this evolution and better communicates the balance of adaptability and reliability that defines how we work.
The name Waterstone brings together two elemental ideas. Water represents flow, adaptability, and thoughtful problem-solving – as well as the water and wastewater systems our tanks, pumps, piping, and treatment solutions are designed to manage. Stone represents strength, reliability, and permanence – reflecting the structural integrity and long-term performance required of underground infrastructure. Together, Waterstone represents balance and resilience: the ability to adapt without losing strength.
Our descriptor, Underground Solutions, reinforces our role as more than a product supplier. It reflects our commitment to providing expertise, service, and support throughout the lifecycle of a project – working alongside our customers to deliver reliable, well-engineered outcomes.
What hasn’t changed is what matters most. Our team remains the same. Our standards remain the same. And our focus on long-term relationships remains at the core of everything we do. This new brand simply provides greater clarity and consistency as we continue to grow alongside our customers.
For those interested in learning more about the meaning behind our new name and how it reflects who we are today, we’ve created a dedicated page that shares the full story.
Learn more about our new brand
We’re proud of where we’ve come from — and equally committed to where we’re going.